I AM BEAMS Vol. 7 “PLAY THE NEW CLASSIC” (Shingo Arai)

Description

From BEAMS, PLAY THE NEW CLASSIC (I AM BEAMS Vol.7) captures the journey of Shingo Arai, BEAMS’ men’s casual buyer and creator of over 100 special-order collaborations.

• Uncovers the inspirations behind Arai’s “new classic” philosophy through stories of logos in motion, sneaker evolutions, and pivotal industry moments.
• Delves into his influences across clothing, tennis, brand projects, and creative encounters.
• Includes candid conversations with mentors, peers, and creators who have shaped his outlook.
• Offers a visual and textual archive of Arai’s personal collection of new-classic favorites.